This poster was created for a Diriyah Biennale competition prompt asking for a design that felt both retro and futuristic while remaining connected to Saudi culture. I used a photograph of an old mud house in Jalajil, Saudi Arabia, as the main visual reference, drawing from the architecture’s texture, memory, and relationship to place.
To push the image into a more contemporary direction, I applied a pixelated treatment that transformed the mud house into a digital surface — somewhere between heritage, archive, and screen. The typography was designed to sit between those same ideas: cultural, structured, and modern, without losing the warmth of the original image.
The final poster explores how Saudi visual history can be reinterpreted through a retro-futuristic lens, where traditional architecture becomes part of a new digital language.
