Molla is a identity for a Saudi clothing brand built around softness, movement, and contemporary femininity. The name references the Italian word “molla,” meaning spring, suggesting elasticity, lightness, and gentle motion.
For the logo, I developed a contemporary lily-inspired flower mark. The lily was chosen for its elegant structure and symbolic connection to beauty, renewal, and delicacy, while the simplified form keeps the identity modern and adaptable for fashion use.
The visual direction balances floral softness with a clean, contemporary edge, allowing the brand to feel refined without becoming overly decorative. The logo was designed to work across clothing tags, packaging, labels, social media, and printed brand materials.
